By day, he's a successful attorney, devoted father of two, song lyricist, Tae Kwon Do master, financial empire builder, innovative lover and chef, Professor of American Studies, Lieutenant Governor of Montana.
By night, he passes out in the trashiest bars in town, usually waking up in a back alley covered in cheap whiskey and even cheaper blondes.
And to meet his deodorant needs, he uses Mountain Mist (TM).
Mountain Mist. Because Today's Modern Man shouldn't have to smell like a horse.